The CD’s were originally sold through mail order with a PayPal TuneCore, making Secondhand Serenade’s songs available on music portals including iTunes.The album experienced tremendous online support, and by the end of 2006 Secondhand Serenade had received millions of plays on Myspace He sold over 15,000 copies of the album on his own, and on the strength of these sales and the support, naturally, the labels came knocking. The album was promoted through the Secondhand Serenade Myspace page and by playing local shows. It was recorded as a demo, after booking a few days at a San Francisco studio earlier in 2005, “using just an acoustic guitar and his multi-tracked vocals”.
In 2005, Vesely released his debut album titled Awake. People around the world are merely getting to hear the songs ‘ second-hand‘. The pseudonym Secondhand Serenade is a reference to the way in which his songs are ‘ serenades‘ sung to his wife. She had wanted him to play a song and “serenading her with a bass guitar was out of the question”, he has admitted he found his “true calling” when he picked up the guitar.
After years of playing bass, he opted for an acoustic guitar and began writing his own songs when he met his wife Breanna Russell. He spent 8 years playing as a bassist in local bands, featuring in a number of acts ranging in style from ska and hardcore to rock and pop. Vesely was raised in the San Francisco Bay Area in a musical family and as the son of a professional jazz musician father, commenting that “getting into music was a natural thing” for him. John Joseph Vesely formed Secondhand Serenade in his home town of Menlo Park in California, USA, in 2004. The debut album used multitrack recording to create the sound of a band using technology, while the second album took a different path, using a proper band and an orchestra to establish a more accomplished sound. Vesely has released two studio albums to date under the name Secondhand Serenade, Awake in 2005 and A Twist in My Story in 2008. The solo project began in Illinois, USA, in 2004. Secondhand Serenade is an American acoustic rock solo project fronted by vocalist and guitarist John Vesely.
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